![]() Additionally, giving them experience through showing video, photos, and verbal descriptions will help them decide on where and what to buy. This will be the easiest way for them to reach and connect conveniently to the people they are targeting. Billiard retailers should take advantage of what social media applications are offering to them when it comes to creating a business profile and introducing products and services. Social media is also a great place to build your brand identity. Also, if you’re not using social media for product marketing campaigns, you are missing out on the opportunity to reach much wider and diverse audiences. By doing so, retailers can connect with potential customers and create a community around the sport of billiards. With that in mind, it’s important to create a social media presence and target these audiences through various platforms. Then just before the official great depression or the meltdown, it “MY SEMIRETIREMENT GIG TURNED INTO MORE THAN THE CASUAL ENDEAVOR … I WAS IN FULL-TIME PLUS.”ĢRetailers should be utilizing technology to market products and services, as this generation is very tech-savvy. They would drop the trailer in the parking lot and return in two weeks or so with another and haul the old trailer away. Olhausen, which was still in San Diego, would send a trailer with 26 or so tables. “I say seemingly as I wasn’t paying close enough attention! By the late 1990s up until October of 2005, table sales were unbelievable. “Each year the sales increased, the pool room seemingly ran itself,” he says. And also everything from tortoise shells to snowshoes – all vintage pieces, all interesting to look at but more importantly it created the feel, the comfort.” The opening of his endeavor also coincided with what Lee calls the golden era of table and equipment sales. Even though it was a modern building it was packed with my ever-burgeoning collection of billiard art – posters, pictures, cue racks, etc. The color scheme was soothing green walls and burgundy carpet. I wanted a room that women were comfortable in, yet men wouldn’t feel galvanized in either. ![]() I had a professional interior designer do the interior. “He finally made me an offer I couldn’t refuse. “It was a bit too far north for my liking but he was persistent,” Simon says.
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